Bachelor’s / Master’s Thesis: B2B Go-to-Market Strategy & Customer Development
We’re looking for a Bachelor’s or Master’s student interested in B2B sales, business development and go-to-market (GTM) strategy in the life-sciences industry.
About the opportunity
At Cellvara, we’re building an AI-powered decision-support platform that helps life-science teams design better experiments, troubleshoot failures and make more informed research decisions.
We’re currently iterating on our MVP and preparing for pilot collaborations. As part of this, we’d like to explore how an early-stage technology startup can effectively enter the B2B life-sciences market.
Proposed thesis topic
Developing and Validating a B2B Go-to-Market Strategy for an AI Decision-Support Platform in the Life Sciences
Potential research areas
- Market research, customer segmentation and ideal customer profile (ICP) development
- B2B customer discovery and understanding purchasing decisions in biotech and pharmaceutical companies
- Development and evaluation of customer outreach and acquisition strategies
- Testing value propositions, messaging and sales channels
- Identifying barriers to AI adoption and opportunities for pilot collaborations
- Developing an evidence-based GTM strategy
Who we’re looking for
Bachelor’s or Master’s students in one of the fields below, or a related one. An interest in B2B sales, startups and emerging technologies would be valuable.
- Business Administration
- International Business
- Marketing
- Entrepreneurship
- Innovation Management
Prior life-sciences experience is not required.
What we offer
- A real business challenge to work on, inside an early-stage AI startup
- Direct collaboration with, and guidance from, the Cellvara founding team
- Hands-on exposure to state-of-the-art AI and cloud technologies, backed by startup credits and resources from Anthropic, AWS, Google and MongoDB
- Access to relevant market research, business context and tools for your thesis
- Support with thesis documentation, research scoping and coordination with your academic supervisors
- Room to tailor the topic and research scope to your university’s requirements
Important details
This is an unpaid academic thesis collaboration, not an employment position. Cellvara is currently a pre-incorporation startup, and the thesis requires approval and academic supervision from your university.
For students who make a strong contribution and want to continue, there may be opportunities to join Cellvara’s extended team as we pursue funding and move toward incorporation. Any such opportunity depends on mutual interest, available resources and the company’s progress.
How to apply
- 1
Send us an email
Write to careers@cellvara.de with the details listed under “Include in your email”.
- 2
Scope the topic together
We shape the research question and scope with you, so it fits your degree and your university’s requirements.
- 3
Get university approval
Your university approves the thesis and provides academic supervision. We help coordinate with your supervisors.